Multiply has officially announced that it has moved its corporate headquarters from Florida to Jakarta after first confirming the move back in January. At the same time, Multiply also replaced Peter Pezaris with Stefan Magdalinski as its CEO.
With 15 years of e-commerce experience, Stefan has previously managed e-commerce for MIH (a subsidiary of Naspers Group) in sub-Saharan Africa and he is the co-founder and CTO of Moo.com.
With this experience he is happy to help Multiply move forward:
I’m very excited to be working with the existing Multiply teams in Indonesia and the Philippines and become part of our new operations here. Having worked in Nigeria and Kenya recently, it’s wonderful to be operating in such developing markets as Indonesia and the Philippines. My immediate objective is to recruit and assemble a world-class local technical development team to be based with me in Jakarta, and together build the best e-commerce platform in the region, if not the world.
One huge event that Stefan will be focusing on immediately is Multiply ShopFest. Multiply Shopfest is an event by Multiply intended to add flavour to the e-commerce market here. Dubbed as the first online shopping festival in Indonesia, it will have virtual queue, super sale, sampling, product demos, and even an auction system. It will be held for two weeks and every activities will be rewarded with points which can get you everything from shopping vouchers to the new iPad for the grand prize.
Multiply has been focusing on social commerce and Indonesia is a huge target for them despite the challenges that exist for such business in the region. Multiply is heading the idEA – Indonesia e-commerce association, and we can see Multiply getting even more aggresive this year to grab an even bigger slice of the e-commerce market.
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