Fishing Joy Hits 30 Million Downloads, Celebrates with Chinese New Year Update

We’ve already written about Rovio’s Year-of-the-Dragon update for its Angry Birds Seasons game, which features China-themed art in the backgrounds and in game play. And now China-based Punchbox has pushed its own New Year holiday update for its popular Fishing Joy game.

Fans of the game can update/install the iPhone or Android version of Fishing Joy to get the special Chinese Year edition. The general manager of Punchbox USA, Lei Zhang, also pointed out in a statement that the game has now passed the 30 million download milestone:

As a Beijing-based company, we are proud to bring our Chinese heritage to this special version of Fishing Joy… With over 30 million downloads around the world, Fishing Joy is one of the most popular mobile games available, and we know that this new‘Chinese New Year’ edition, will appeal to gamers no matter where they live.

I’ve tried out Fishing Joy but I just couldn’t get hooked on it (see what I did there?). Personally speaking, with the exception of Angry Birds, and more recently Ninja Farm, few of these casual games have clicked with me. But clearly Fishing Joy is clicking with somebody, and we hope they have lots of success in the new year as well!

[Via Pocket Gamer]