Organised by the NUS Entrepreneurship Society, the nation-wide business plan competition Start-Up@Singapore 2010 closed with a bang (literally) at its Awards Ceremony held at DBS Auditorium last week, when confetti and streamers were shot high to celebrate the victory of its champion. Acting Minister of Information, Communication and the Arts, Mr Lui Tuck Yew, graced this closing ceremony with the keynote address.
Participants emerged from an enriching journey of workshops, consultations and mentoring sessions organized by Start-Up@Singapore to take home a total of $50,000 in cash prizes.
The champion team of the open category is Soyato made up of two students: Phua Wei Quan and Verleen Goh. They proposed a soy-based dessert of the same name. Soyato is currently sold at mobile stalls, but the team is planning to invest their prize money of $20,000 in a physical store.

The Soyato team.
Also winners are Coating Concepts and TAPP. Coating Concepts aims to revolutionize cutting operations with its self-lubricating coating product. TAPP is a freeware dynamic address book for the smartphone, which updates itself when your contacts change their information.
The champion of the youth category is Towless, a team that aims to bring convenience to many through their toiletries vending machines. Teams Jollyphony and TheCaviarLab also had their share of victory with their exciting ideas of a free gaming website and fruit caviar.

All the winners.
If you want the opportunity to take part in next year’s competition and bootcamps, watch this space!
Stay updated on the go with our mobile app.
Get latest insights with smoother, more personalized experience through TIA mobile app.




