Tech In Asia Meetup Singapore: data-driven approach to growth

Next up for our Tech in Asia Meetup, we’re back in Singapore. We have invited Mr. Vinoaj Vijeyakumaar, co-founder and managing partner at Sparkline, to share with us how businesses can use a data-driven approach to create growth in sales. Mr. Vinoaj Vijeyakumaar will be touching on the following:

• The importance of measurement

• Looking beyond vanity metrics

• Setting a measurement framework that is right for your business

• Measure at all stages of the consumer journey (taken from my AMA responses):

  1. Awareness

  2. Consideration

  3. Purchase

  4. Post-Purchase Behaviour

If you are interested, join us on March 12, 6:30 pm at Singapore Polytechnic Lecture Theatre (LT) 17A. Tickets for Tech in Asia Meetup are free, but grab them fast while they’re available.