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Jum Balea ยท ยท 3 min read

From a box to a boat, this startup lets your store stuff in someone elseโ€™s place

Garden Shed

The sharing economy is growing. Weโ€™ve seen peer-to-peer marketplaces for a lot of things โ€“ from rooms to offices, cars to motorcycles and bicycles. Spacer, a startup that just launched in Australia and raised some funding, captures another vertical: self-storage.

Like others in this business, Spacer poses this one question to its users: why shell out big bucks for something you can rent cheaply from others?

Spacer bills itself as the solution for consumers looking for indoor and outdoor storage that could accommodate a variety of items. It could be anything โ€“ bulky stuff like boats, caravans, machinery, and cars or typical household items such as sporting equipment, clothing, and furniture.

โ€œSpace is the new tradeable commodity in the sharing economy. Thatโ€™s not surprising given the high-density living in Australiaโ€™s capital cities, which has resulted in some people having space and many others needing additional space,โ€ notes founder Michael Rosenbaum, whoโ€™s a former director of online shopping store Deals Direct.

Spacer has struck a chord with local governments, where street congestion is a big issue.

โ€œMany councils are looking at ways to get boats, cars, and other large items such as trailers off the streets to reduce congestion within local communities,โ€ Michael explains.

โ€œWe are currently in discussions with Warringah, Manly, Marrickville, and Kuring-Gai councils about partnerships to support their local community needs, as well as a number of sporting clubs and industrial real estate providers to secure listings of large commercial properties on the platform to support users that have bigger storage needs.โ€

Half the usual price

Australiaโ€™s self-storage market is a US$540 million-plus industry thatโ€™s growing at a rate of roughly 2 percent a year. High fees, hidden costs, and inconvenient locations make it ripe for disruption.

โ€œAustralians are being ripped off,โ€ says Michael.

Self-storage facilities in suburban Sydney, for example, charge A$700 (US$508) to A$900 (US$653) per month over a required storage period of at least 2.5 years. Particularly, boat storage is a headache. Boat ownership is growing at 4 percent per annum and caravan ownership at over 5 percent per year.

โ€œSpacerโ€™s prices are typically 50 percent off what you would pay at traditional self-storage facilities, plus it has the added advantage of no-lock in contracts and no hidden fees,โ€ Michael claims.

New Boat on a Trailer in a Shipyard

Whatโ€™s next

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Community Writer

Jum Balea

A Filipino journalist who's preparing to join a Southeast Asian VC (soon). She formerly held roles at The Ken, Tech in Asia, and Manila-based Rappler and ABS-CBN. Twitter: @jumbalea