Indonesian customer retention startup secures funding in MDI Ventures-led round

Tada, a customer retention platform provider based in Indonesia, has raised an undisclosed amount in its latest round of funding.

More funding details

• Lead investor: MDI Ventures, the corporate venture arm of state-owned Telkom Indonesia
• New investor: TMI, the venture capital unit of Indonesian network provider Telkomsel
• Returning investors: Finch Capital, Sovereign’s Capital
• Stage: Series B1

More company updates

• Tada will use the new capital to offer more products on top of its reward-as-a-service solution in Indonesia and to “aggressively” expanding into other markets in Southeast Asia.
• It also plans to hire more people for its engineering, enterprise, and SME sales teams.
• The company says it has developed a loyalty solution to help it entrate new markets in the region.
• Previously known as Gift Card Indonesia, Tada offers an end-to-end platform with features such as digital membership, subscription, referral, and rewards.

For more coverage of the company, head here. You can also click on the link below to view key details about the company, as well as its funding history.