Indonesian consumer insights startup banks $1.2m from Quest Ventures, others

Indonesia-based consumer insights provider Populix announced it has raised US$1.2 million in its latest round of funding.

More funding details

• Lead investor: Intudo Ventures
• Other investors: Quest Ventures and others
• Stage: Pre-series A

More company updates

• Populix will use the fresh funds to roll out new products, increase hiring in the company, and invest in marketing.
• The company offers a wide range of subscription-based and customized services, including brand health tracking, product launch perception auditing, customer satisfaction indexing, and custom research campaign management.
• Currently, Populix is developing data set products that can periodically track market movements, allowing businesses to follow the changing market dynamics and consumer preferences.
• The consumer insights firm now offers over 250,000 respondents on its proprietary panel across 300 cities in Indonesia.
• In December 2019, Populix raised US$1 million in its seed round of financing led by Intudo Ventures.

For more coverage about the company, head here. You can also click on the link below to view the company’s key details and funding history.