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Roehl Niño Bautista · · 1 min readByteDance launches TikTok for kids
“ByteDance introduced a TikTok-style service for China’s youth that sets strict controls on daily usage after Beijing stepped up efforts to protect minors from the internet’s risks,” reported Bloomberg.
Details:
- Created by ByteDance’s education arm, Xiao Qu Xing or “Little Fun Star” lets young users consume and like educational content, but it does not allow them to share or upload their own videos.
- Parents can limit their children’s access for up to 40 minutes per day. Douyin, the Chinese version of ByteDance’s Tiktok, also implemented a similar daily cap for those under 14 years old, besides barring young users from the platform from 10 pm to 6 am.
Dive deeper:
- The Chinese government earlier restricted the online gaming time of minors to three hours per week in a bid to curb gaming addiction.
- This pivot by ByteDance’s education arm also follows a state-initiated crackdown on private tutoring.
Editing by Miguel Cordon and Jaclyn Tiu
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