Carousell names former Redmart exec as senior vice president of growth

Carousell today announced that it has appointed former Redmart executive Penny Cox as senior vice president of growth to lead the company’s overall growth and marketing strategy.

Penny Cox / Photo credit: Carousell

Cox will be responsible for helping Carousell attract more users and generate leads for merchants, including dealers, agents, and advertisers. She will also be in charge of the regional marketing strategy for the company’s general classifieds marketplace, as well as its verticals such as autos and property.

She will be overseeing all marketing functions at Carousell across the region, from digital marketing to brand and communications, and will be reporting to co-founder and CEO Siu Rui Quek.

Cox has had 12 years of experience in customer proposition and growth strategy. Before joining Carousell, she was the senior vice president for regional supermarket at Redmart, the online supermarket arm of Lazada. She was also in charge of growth at UK-based online grocer Ocado.

“As a general marketplace, there are distinct tracks for user journeys on Carousell – buying a secondhand mobile phone is very different from looking for a new place to live,” said Cox. “With my category-based expertise, I will help us focus on these diverse customer journeys to understand how we can best cater to our users’ needs.”

Founded in 2012, Carousell is a classifieds marketplace for buying and selling new and secondhand goods across categories such as cars, lifestyle, gadgets, and fashion accessories.

It currently operates in eight markets in Southeast Asia. It’s backed by Telenor Group, Rakuten Ventures, Sequoia India, and Naspers.