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Roehl Niño Bautista · · 1 min read

South Korean financial services major takes 10% stake in Vietnam’s Tiki

South Korea-based Shinhan Financial Group has bought 10% of Vietnamese ecommerce player Tiki for an undisclosed amount, reported Ked Global.

The group has become the firm’s third-largest shareholder through the deal. Shinhan Bank and Shinhan Card split the purchased stake at 7% and 3%, respectively.

Shinhan is reportedly expanding outside the financial services space and is looking to leverage the reach of Tiki to grow bigger in Vietnam.

Founded by Tran Ngoc Thai Son as a bookstore in 2010, Tiki has become an ecommerce giant with around 20 million users. It recently launched a rewards program on the blockchain and received US$258 million in its series E fundraise.

The firm plans to go public by 2025.

See also: Can Tiki light up the overseas IPO torch for Vietnam?

Editing by Miguel Cordon and Jaclyn

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Roehl Niño Bautista