Credit: Appboy
Earlier this week Infocomm Investment, a subsidiary of the Infocomm Development Authority of Singapore (IDA), announced that a group of Singapore governmental bodies has set aside a whopping S$15 million (USD $12.22 million) to incentivize businesses to develop mobile apps for the service sectors.
The group includes IDA, NTUC’s Employment and Employability Institute, SPRING Singapore, and the Singapore Tourism Board.
This $12 million fund, titled Mobility Solutions Call-for-Collaboration (CFC), is open for all companies in the food & beverage (F&B), retail, hotels and attractions sectors. The goal is to encourage businesses to develop mobile solutions to better serve their customers.
Singapore’s minister for information, communication and the arts, Yaccob Ibrahim hopes that this fund will be “able to accelerate the use of mobile technologies, such as mobile commerce or wireless point-of-sales.”
Mobile is hot in Singapore right now. The folks at SingTel, the largest telco in Singapore, has also set up a competition in hope to find the next big enterprise mobile solution.
Singapore is one of the most mobile-connected countries in the world. Despite having just 5 million in population size, there are over 7.4 million 2G+3G mobile subscriptions in Singapore and about 5 million 3G mobile subscriptions alone. The mobile market seems ready, at least statistically. The next step is for businesses to embrace the mobile wave. But of course, it is always easier said than done.
Stay updated on the go with our mobile app.
Get latest insights with smoother, more personalized experience through TIA mobile app.
