Nokia N9 Goes Viral, With a Handsome Cross-Dressing Chinese Actress [VIDEO]

Nokia (NYSE:NOK; HEL:NOK1V) has created a viral video marketing campaign for the launch of the Nokia N9 in China, featuring the hot starlet Fan Bing-bing cross-dressing as a man (pictured above).

The social media-oriented “micro film” that Nokia commissioned for this – a suitably succinct 2 minutes and 22 seconds long – is called Unfollow, and features moody shots of the beautiful handsome Bing-bing talking about being true to oneself.

The first tweet containing the poster (click to see it in full) and link went viral immediately, generating nearly 13,000 comments and an astonishing 313,681 retweets on Sina Weibo as of the time of writing (see it here, on the account of Nokia’s China marketing manager). The video has been watched nearly a million times in just one day over on Youku (NYSE:YOKU), China’s biggest video-sharing site.

Nokia began online pre-orders for the N9 back in September. Despite having a moribund OS (MeeGo), it’s a flagship product for Nokia in terms of its style and finesse. Nokia seriously needs to stem its declining market share in China – and ominously unenthusiastic distributors – in order not to hemorrhage the country’s new middle-classes to iPhone and Android devices. It’s questionable if the N9 will help.

Here’s the YouTube version with English subtitles (or see the original on Youku):

[Source: Nokia’s official Sina Weibo account; via ChinaSmack]