Shoppening Promises Infinite Loyalty Cards And Coupons, In An Eco-Friendly Way

In the same space as around!, Squiryl, and Perx, the idea behind Shoppening isn’t new. But it caught my attention at the recent CommunicAsia 2012 event in Singapore for two reasons: One, it is a Thai startup. Two, it has a female co-founder.

In essence, Shoppening addresses the problem of having too many membership cards and discount coupons. It is a mobile application and campaign management platform, which allows merchants to create mobile coupons and mobile loyalty programs. So customers can now redeem their items using paperless coupons, and continue collecting their loyalty stamps using the app. Aside from catering to the customers, merchants can also do online monitoring and analytics services to keep track of mobile campaigns and make sure that it is effective.

The app launched just last month, and boy are they serious about going regional fast. In fact, one of the reasons for its booth at CommunicAsia is to build its presence and officially launch to the public. The app is the brainchild of parent company 23 perspective, a digital marketing agency based in Bangkok, with clients from Starbucks Thailand and Tourism Authority of Thailand.

I have to agree this would work especially in a country like Singapore where we all love discounts and loyalty card schemes, undoubtedly it’s getting a little overcrowded. But judging from how the first version looks right now, the app looks pretty promising.

One of the reasons why 23 perspective decided to launch the app was that it wanted to have a product of its own, on top of creating marketing campaigns for others. It’s a pretty smart move for them, given that it could actually tap into its pool of clients to use the app. Co-founder Nathamon Chaiwat also stresses that the startup is different from daily deals sites like Groupon. For a better understanding on how it would work for your business, you can take a look at the video below: