ShopBack appoints ex-Zalora exec as commercial MD

Cashback platform ShopBack has appointed former Zalora Group chief revenue officer Alessio Romeni as its commercial managing director.

ShopBack commercial managing director Alessio Romeni / Photo credit: Zalora

Romeni will be based in Singapore, where he will oversee the group’s merchant solutions, revenue generation, and pricing initiatives for the region.

The firm tapped Romeni for his experience with Zalora Group, where he led revenue-related efforts, increased regional sales performance, and drove customer satisfaction and retention initiatives.

In his eight years at the fashion ecommerce company, he has also held roles as the planning, pricing, and control director, as well as the head of planning and buying for private labels. Before joining Zalora, Romeni was with Zalora’s parent company, Global Fashion Group.

The appointment comes on the heels of ShopBack’s acquisition of buy now, pay later firm Hoolah.

Following the deal, ShopBack launched a product that enables users to pay through different wallets while earning rewards. Called ShopBack Pay, the service now has close to 4,000 participating merchants since launching in March 2022.

ShopBack has been beefing up its C-suite team this year, hiring ex-Slack engineering vice president San Wai Oo as its CTO, ex-Zip executive Hamish Moline as financial services managing director, and ex-Fave executive Aik-Phong Ng as in-store and payments managing director.

See also: How Hoolah fits into Shopback 2.0