ShopBack names ex-Fave exec as managing director

Temasek-backed ShopBack, a Singapore-based cashback platform, has appointed Aik-Phong Ng as the company’s managing director.

He will spearhead the rollouts of ShopBack In-Store, its rewards and loyalty program, as well as ShopBack Pay, its payments platform, in Australia, Thailand, and Taiwan. He will also drive merchant adoption and forge strategic partnerships for these programs.

Aik-Phong joins the cashback platform with over 10 years of leadership experience in the ecommerce and fintech sectors. During his tenure as managing director at Fave SEA, he led the launches and helped scale FavePay and FavePay Later across Singapore, Malaysia, and Indonesia.

ShopBack managing director Aik-Phong Ng / Photo credit: ShopBack

He also held leadership positions in Groupon’s Asia-Pacific operations before leaving to co-found and expand fitness platform KFit. Aik-Phong was part of KFit’s rebranding as Fave as well as its acquisition of Groupon Singapore, Malaysia, and Indonesia.

“Aik-Phong’s impressive track record in building businesses across multiple markets will be instrumental in ShopBack’s endeavors to deliver the most delightful shopping experience to its users,” said ShopBack CEO Henry Chan.

See also: How Hoolah fits into Shopback 2.0

The appointment comes a few months after ShopBack’s acquisition of Hoolah, a buy now, pay later player in Southeast Asia, which marked the cashback platform’s entry into the fintech and payments space.