In Conversation with Jeannie Pang, Tracyeinny

With a few thousand blogshops in Singapore alone, it’s hard to stand out from the crowd. Tracyeinny manages to do that and is now one of the more popular blogshops in Singapore. We hear from one of the co-founders, Jeannie Pang and hear her thoughts on the business behind Tracyeinny.

What is Tracyeinny?

Tracyeinny offers women apparel that is inspired by the moment and inspired by our passion. It is a joint partnership between two cousins: Jeannie Pang and Pamela Goi. Both are graduates and doing this full-time.

Are all your items are designed and manufactured by Tracyeinny?

Currently we don’t design or manufacture our products ourselves. In an average month, we churn out about 200-250 designs. We try to update two collections in a week and each collection has about 30-40 designs.

What is the motivation behind building this business?

Initially was mostly about our passion for shopping and clothes. But now our passion has turned into a full time job. Money is always a strong incentive to keep us going.

What are the difficulties that you have faced so far? Technical issues like setting up your own .com, hiring programmers? Business processes like handling money? Legal issues?

Difficulties initially were time constraint. We had to juggle work/school and maintaining the website to our best abilities.

To streamline our business processes is a continuous process. Here and there we try to incorporate new systems to streamline our work to improve efficiency. We do hire someone to take care of our accounts/packages/pettycash etc.

Blogspot, livejournal, wordpress, yourowndomain.com – there are many ways to set up a blogshop or store. What is your own preference? Why? What experiences can you share with us about using some or all of these?

In my opinion, the only reason for you to choose your internet platform is your target audiences.
For us, we started out with LiveJournal. Through mainly word of mouth, we have established ourselves. Recently we migrated to a .com.sg and the reason for this is because our LiveJournal site was not able to efficiently manage our growing customer base. We had gmail account for mailing list and some of our emails constantly went missing (hotmail). However, to allow for a smooth transition for our customers, we made our website similar in look as LiveJournal.