Brand24 Monitors Social Media Activity Lightning Fast for Brands in Indonesia

Brand24.co.id, an Indonesian company that specializes in monitoring online social marketing – and the company which brought us Jakarta’s social infographic – has opened its doors last week. Brand24 is actually an Indonesian branch of its Poland headquarters, and most of the expertise comes from that end.

Brand24 analyzes conversations from Indonesia’s social media, identifies people’s sentiment, and points out the current trends. The service can also help make reports and infographics for you. I gave the service a try using the keyword “Tech in Asia,” and it was quite effective in doing all the stuff mentioned. There are still a few Polish words lying around the generated report and the Brand24 admin panel, but it does not disturb the whole experience that much.

One thing I realized is that the service can’t help you analyze past social media trends. And that the service monitors data from Indonesian social media only. A Brand24 representative explains that these Indonesia-based monitoring results are the best thing about the company’s system.

There are a few sites offering similar services like, NoLimit and Katapedia. Brand24 believes that what sets it apart from the rest is its high frequency updates which happen in minutes, and its more intuitive design experience.

Brand24’s key differentiator, I think, is its impressive global clientele which includes Intel, Panasonic, and AirFrance.

Indonesia’s digital and social marketing is now shifting towards social media sites. Besides the growing services offered by companies like Brand24, there will also be a company called IdBuzzNetwork that aims to use social media influencers to help promote companies’ brands and products in the near future. With companies paying attention to these social sites even more closely, being logged into social networking sites has become as important for brands as it is for you and me.