SG wealthtech platforms chase growth in fractional investing

Fractional investing is becoming more popular in Singapore, with competition between platforms heating up. While there are no estimates of overall fractional investing activity in the city-state, existing players have reported growth.

Singapore-based wealth management platforms that broke out through fractional investing – including StashAway and Endowus – continue to see strong interest as well.

Image credit: Endowus, StashAway, and Syfe

“We’ve seen strong growth in Singapore, driven both by new investors and by regular investments across our client base,” says Michele Ferrario, co-founder and CEO of StashAway.

He adds that the company sees “momentum across a broad range of clients” – from first-time investors to high-net-worth individuals (HNWIs) – in Singapore, though he did not give specific values.

In 2025, the average monthly investment made by a StashAway client stood at around S$7,000 (US$5,400).

Meanwhile, Endowus sees “steady inflows on the platform,” says Sheryl Choong, its head of client advisory for Singapore. She notes that the company has “not experienced sustained weekly net outflows, even through periods of volatility.”

Choong adds that the median investment for Endowus clients is between S$15,000 to S$20,000 (US$11,600 to US$15,500) per month, reflecting a mix of first-time investors and established clients.

Endowus’ revenue grew 60% year on year in 2025. Its assets under management crossed the US$10 billion mark at the end of last year.

More players tapping in

Fractional investing has extended beyond equities and exchange-traded funds (ETFs), appealing to a wider pool of investors.

StashAway offers a range of alternative assets such as private equity, private credit, and private infrastructure. This year, it added a portfolio focused on multistrategy hedge funds and another that invests in tech unicorns that have not listed yet.

These offerings were developed for the HNWI segment, which is a “clear area of growth,” says Ferrario. The category currently makes up over 50% of StashAway’s assets under management in Singapore.

Other platforms offering fractional investment services also have complementary products. Tiger Brokers, a Singapore-based online investment broker, launched the Tiger Boss Debit Card in 2024, which rewards customers with fractional shares for every dollar spent.

According to the company, the number of accounts transacting in fractional shares have increased by 18% from 2024 to 2025. Its fractional trading volume grew by around 60% in the same period, “suggesting that investors are increasingly incorporating it into their regular investment activity,” says Ian Leong, CEO of Tiger Brokers Singapore.

Standing out