Indonesian logistics SaaS firm raises $6.5m from East Ventures, others

Indonesia-based McEasy, a logistics software-as-a-service firm, has raised US$6.5 million in a series A round led by East Ventures, which doubled down after its US$1.5 million seed injection into the startup.

McEasy co-founders Hendrik Ekowaluyo (left) and Raymond Sutjiono / Photo credit: McEasy

Founded in 2017, McEasy’s products include real-time vehicle tracking software, a transportation management system, and a fleet management app. The startup said it provides its solutions to more than 200 major companies, helping it grow over 12x in the past 18 months.

McEasy co-founder Raymond Sutjiono said SaaS tech can increase logistics efficiency and save the business up to 30% on operational costs. The company also noted that more than 85% of supply chain businesses still rely on pen and paper for their operations.

The firm will use the fresh funds to enhance its tech capabilities, develop its product-market fit, and strengthen its presence in Tier 2 and Tier 3 cities.

Hendrik Ekowaluyo, who co-founded the company alongside Sutjiono, said McEasy will be focused on providing SMEs with technological assistance, as it is a high-potential sector with approximately 900,000 players and more than five million units of commercial freight cars.

See also: Series SEA: Who’s investing in the region’s SaaS startups?