Singaporean AI startup Sqreem acquires programmatic ad solutions firm

Sqreem Technologies, a Singapore-based artificial intelligence solutions startup, announced that it will be acquiring programmatic advertising solutions platform Gamma SSP.

The deal will initially see Gamma becoming a fully owned subsidiary of Sqreem before its supply-side platform (SSP) gets merged with the AI firm’s tech stack, the companies said in a joint statement.

Photo credit: Sqreem

Founded in 2006, Sqreem built an AI platform that is able to grasp behavior, context, and logic at high levels of scale and complexity. In the digital advertising space, the company has built a programmatic end-to-end advertising management platform that optimizes ads in real time and can be tied into any customer relationship management platform.

Meanwhile, Singapore-based Gamma SSP was founded in 2014 as the first supply-side platform focused purely on monetizing Southeast Asian publishers. It comes with inventory management and transparent reporting services that help publishers with their programmatic inventory sales.

Sqreem said that the acquisition would allow the AI company access to 97% of the world’s programmatic inventory as it expands its behavioral targeting solutions to brands and media agencies.

“Gamma’s integrations will provide us a gateway to massively accelerate our access to any inventory around the world, and combining it with Sqreem’s AI will enable us to get even better and faster access toward delivering the first true cookie-free media buying platform,” said Ian Chapman-Banks, CEO of Sqreem Technologies.

Gamma’s managing director Matt Robinson will continue leading the platform. The acquisition could see a 25% expansion in the combined entity’s headcount and geographical footprint by next year.