China’s Singles Day vs America’s Black Friday and Cyber Monday

Every November, the average shopper in the US and China spends a fistful of Benjamins and a fistful of Maos on the year’s hottest sales events.

It happens first in China on Singles Day, which falls on November 11. Next it’s the turn of American shoppers the day after Thanksgiving on Black Friday, and then again on Cyber Monday. So which day is bigger? Which country wins?

Well it’s not Black Friday.

GIF credit: Tumblr.

Black Friday, a primeval affair, is the smallest of the trio.

GIF credit: Seenheardknown.

And it’s not Cyber Monday, either. Even if you combine Black Friday and Cyber Monday in 2015, they’re still not big enough to beat China.

GIF credit: Giphy.

That’s because China’s Singles Day – an online-only event – surpassed America’s top two sales days back in 2012.

GIF credit: Reddit.

This is how much bigger China’s Singles Day was last year.