How to scale your product and ops to win in Southeast Asia

While I’m no founder, I do know that nobody builds a business to fail.

Expansion – be it for products or markets – is always at the back of an entrepreneur’s mind. With the glittering promise of Southeast Asia’s multibillion-dollar internet economy, business owners are looking toward the region to scale.

But a bigger challenge awaits: Southeast Asia is a group of culturally, economically, and commercially distinct countries – more so than any other region. That itself sounds like a huge giant to conquer, so it is always encouraging to hear of companies like Sea and Grab successfully expand their regional footprint.

Tech in Asia, for one, has been through hell and back – we’ve personally experienced expanding our business in India, Japan, and Vietnam only to eventually shut these branches down. So we know very well how painful and difficult it really is.

We hope that you won’t have to go through the same thing we did – or at least that you’ll be well-equipped before pursuing regional expansion.

So if you’re setting your sights on Southeast Asia, here’s a workshop that will help you develop your regional expansion blueprint.

Join us on June 21 with Yolanda Lee, founder and CEO of Uncommon. As part of the team that launched Deliveroo, Uber, and Rocket Internet across the Asia Pacific, sub-Saharan Africa, and the Middle East, our experienced speaker will guide you in putting together a framework on how to scale your startup operations for success in Southeast Asia.

During the workshop, you’ll learn:

• How to operate on a regional level from day 1
• How to build your product, team, and operations structure to adapt and cater to different markets
• Key factors that determine a company’s ability to operate across multiple countries in Southeast Asia concurrently

About the speaker

Her most recent chapter saw her build three tech unicorn companies from the ground up (Uber, Deliveroo, and Rocket Internet) across far-flung places like sub-Saharan Africa, the Middle East, and the Asia Pacific. After nearly a decade in leadership positions in tech, she started to become weary of the lack of female leaders as she moved up the ladder. She started an intimate invite-only dinner for women leaders – a space between home and work to share their honest experiences in a supportive environment. This would become the catalyst that would motivate Yolanda to found Uncommon, Asia’s first platform serving all the facets that unite ambitious women in leadership. The company’s ever-growing and curated community and peer coaching groups and action-oriented programming help members achieve their goals — and fast. Uncommon aims to enable members to level up their career, launch and scale big ideas, and make lifelong friends.

Event details

Date: Monday, June 21, 2021
Time: 4pm to 5pm SGT
Venue: Virtual

Ok, I’m in! How do I sign up?

As usual, this Live workshop is complimentary for our lovely Tech in Asia Core and Live subscribers. If you’re one of us, simply RSVP here.

Not yet a subscriber? You can purchase a single ticket for US$18.90. However, you can get more value for your money by subscribing to Tech in Asia Live for as low as US$0.16 per day.

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