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Miguel Cordon · · 3 min read

Savvy expansion fuels growth at Love Bonito

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Hi readers,

Updating my closet has always been difficult for me, given how picky I am. That’s why I often lose interest in buying new clothes and default to a plain black tee, plain black shorts, and whatever footwear’s suitable for what I’ll be doing (mostly hanging out with my dog).

It seems that I’m part of the minority, though. The continued growth of clothing brands like Love Bonito highlights a market for people who love refreshing their wardrobes with the latest styles.

Love Bonito’s revenue has been on the rise in the past few years. Riding on this growth, the Singapore firm also made big moves to bolster its offline presence – it has been opening physical stores in major overseas markets like Hong Kong and the US since 2022.

Of course, this expansion came at a hefty price. The fashion platform’s cash and cash equivalents and investment securities narrowed at the end of 2022.

This investment is well worth it for the company, however, as it plans to double down on global expansion. Yesterday, the brand launched its debut brick-and-mortar store in the Philippines. We’ll be keeping an eye out if these international bets pay off for Love Bonito, of course.

Miguel Cordon, journalist at Tech in Asia


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Image credit: Timmy Loen

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Miguel Cordon

Finally updated my bio.