China’s E-commerce Giant Taobao Launches Women Apparel Aggregator Site

Taobao recently launched a site that specializes in women’s apparel. The site works like a product aggregator which picks quality clothes from across Taobao to be featured on the page, an effort which should help consumers find the best products quicker and easier. Merchants offering quality women apparels could expect to be featured and likely to experience an increased in sales.

The move, as explained by a Taobao spokeswoman, is part of Taobao’s strategy to improve users’ shopping experience through specialized verticals that will help consumers navigate product selections with greater ease and convenience.

Out of 370 million users, Taobao’s male-to-female gender ratio is at 4:6, according to a Marbridge report. Taobao’s spokeswomenn also told Penn Olson that apparel has long been one of the most popular product categories in online retail. Over the last year, sales of women’s apparel on Taobao increased by 110% and millions of women’s clothes items are sold through the platform every day.

“The Women’s Apparel channel will aim to provide our users with a one-stop platform that allows them to browse through different styles and brands, compare prices, and be kept up-to-date with the newest styles and trends,” she said.

While there are improvements for women shoppers, men aren’t neglected either. They can now “buy themselves something a bit more special than the usual clothes or gadgets – a Lamborghini supercar.”