Dear readers,
Reality bubbles are hard to pop. Once burrowed into the mind, propaganda becomes no different from the truth.
It’s why companies push their propaganda. On the flip side, a company’s critics build their own bubbles in a bid to counter the narrative.
In this era of “alternative facts,” two opposing perspectives can be so far apart that it’s hard to decide which one to believe.
As a result, clinging desperately to your biases could mean losing your grip on reality.
One Championship exemplifies this dynamic. On one hand, its founder Chatri Sityodtong has used social media to create an air of success around him and his company.

Photo credit: One Championship
And then there are those who are intent on bursting the bubble he has created, even peddling unsubstantiated rumors and allegations in extreme cases.
In a story last week, we asked: Are One Championship’s fiercest critics right about the company?
Speaking to seven people with varying feelings about their former employer, we’ve created a nuanced picture of what’s really going on at One Championship. We even got the company to respond to our findings.
If there’s one thing we learned after working on other stories like this, it’s that we should avoid getting too emotionally attached to any side in a conflict.
We owe it to our readers to weigh the credibility of each allegation, which has an impact on whether we even mention the claim and how we present it.
It’s a skill we’ve honed over the years. Our move to a subscription-based model, which gives us the resources to work on sensitive stories, has accelerated our learning. (It’s why you should consider subscribing to Tech in Asia.)
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