Carousell launches its marketing platform to offer ad solutions across its brands

Online marketplace Carousell announced the launch of its own service marketing platform to offer advertising solutions across its family of brands.

Called Carousell Media Group, it will provide its services to Carousell, Mudah.my, Cho Tot, and OneKyat in Hong Kong, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Taiwan, and Vietnam, according to a statement.

Siu Rui Quek, co-founder and group CEO of Carousell / Photo credit: Handout

JJ Eastwood, an adtech veteran with over 20 years of experience, will act as the managing director of Carousell Media Group. Prior to this, Eastwood helped set up online classifieds major eBay in Australia and established the APAC business of adtech firm Rocket Fuel.

He most recently led the expansion of Rakuten Advertising’s programmatic, affiliate, and search businesses across the region.

“Over 70% of our audience are 20- to 35-year-olds, who are generally part of a passionate community that comes to our platform to buy, sell, and interact with one another,” Eastwood said. “This makes the Carousell Media Group uniquely positioned to help brands connect with them and better understand the buying habits and attitudes of this highly sought-after consumer segment.”

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According to the release, Carousell Media Group previously supported the “Covid-19 Free Ads for Charity” initiative, which aimed to offer US$2 million worth of advertising support to non-profit organizations such as the Singapore Red Cross, Give.Asia, Parents Without Partners in Malaysia, Habitat For Humanity in Hong Kong, and Caritas Manila in the Philippines.