Miguel Cordon · · 1 min readLayoffs fear grows as TikTok asks managers to lower employee review scores: report
Photo credit: ByteDance
Short-video platform TikTok has asked its managers to assign lower marks to their staff in their performance reviews, which may be a signal for impending layoffs, The Wall Street Journal reported, citing people familiar with the matter.
The company told WSJ that the move was made to provide a fair and balanced performance distribution across its global workforce of more than 130,000 employees.
It is unclear how many staff members will be affected by the lower ratings. Some employees fear that this could lead to layoffs or reduced payouts.
This may mirror what happened at Meta, which gave out low staff performance reviews a month before announcing layoffs that affected 10,000 people.
The report also noted that TikTok’s parent company, ByteDance, is applying the same strategy to Lark, its workplace communication app.
The development comes as TikTok faces challenges in revenue growth amid the aggressive regulatory environment. Its ecommerce business, TikTok Shop, has faced increased scrutiny in Indonesia, leading the company to officially close the service in the country earlier this month.
See also: TikTok walks a tightrope in Malaysia as officials step up rhetoric
Editing by Lorenzo Kyle Subido
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