Japan’s online retail giant Rakuten just announced that it has invested in Ozon.ru, a Russian e-commerce service. According to Rakuten’s statement, Ozon has 5.2 million registered members.
This is not the first time Rakuten has explored the European landscape. readers may recall back in July when we reported about the company’s acquisition of Tradoria, an online shopping site in Germany. Back in 2010, it acquired Price Minister out of France.
Rakuten CEO Hiroshi Mikitani remarked:
We are pleased to form this partnership with OZON.ru. They have committed leadership, a talented team and a deep understanding of the Russian market. OZON.ru has built a highly successful e-commerce ecosystem and has focused expansion plans.
If recent figures from comScore are to be trusted, Rakuten has the fifth largest audience among the world’s global e-commerce elite. Only Amazon, eBay, Alibaba, and Apple have more reach. That same report showed that the company’s audience, while primarily Asia based, is significant in Europe at nearly 20 percent.
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