PropertyGuru is no stranger to Singaporeans looking to buy or sell properties. The leading online property portal was founded in 2006 and aims to make property search easy and convenient for investors and consumers. Since its first VC funding in 2008, PropertyGuru has maintained positive cash-flow, turned profitable, and even saw its revenue growth double in 2011.
The impressive figures don’t stop there. Currently, its electronic inventory includes 200 property developers, half a million residential and commercial properties listings, and an amazing 82 million property pages. PropertyGuru is mobile-focused as well with twelve mobile applications in four countries and three languages. These applications have attracted 400,000 downloads so far.
Of course there’s plenty of competition. iProperty and STProperty are two other alternatives in the property-search industry. And when it comes to competition, Steve Melhuish, co-founder and chief executive officer of PropertyGuru Group says:
Despite increasing competition in the online property market, independent findings validate our clear brand leadership position in Singapore. […] We’ve developed strong relationships with our customers and continue to focus on delivering great results for them.
PropertyGuru has established itself as the market leader for online property search in Singapore, with Alexa, Google Analytics, Hitwise, Effective Measure and Comscore validating the figures.
| Property Portals | PropertyGuru | iProperty | STProperty |
|---|---|---|---|
| Visits | 2,300,718 * | 131,000 † | 348,000 † |
| Page Views | 27,942,752 * | 1,293,000 † | 3,325,000 † |
| Page Views/Visits | 12.15 * | 9.87 † | 9.55 † |
| Local Property Listings ‡ | 165170 | 48752 | 47646 |
| Alexa SG rank § | 19 | 97 | 72 |
| Hitwise Rank –Page Views (Business/Finance) ** | 1 | 8 | – |
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