PropertyGuru, one of Asia’s largest online property portals, has hit more than one million downloads for its mobile apps in Singapore, Malaysia, Indonesia, and Thailand, which are the company’s core markets. That’s the equivalent of 1,400 downloads a day since July 2012, when the app was launched.
As of August this year, the app has over 220k monthy active users, with Singapore, Indonesia, and Thailand making up 85 percent of that figure.
Catering to property agents and seekers, users can search for homes on sale, condos for rent, real estate listings, and commercial properties.
PropertyGuru developed this app in response to an increase in mobile traffic on its websites, a 70 percent growth compared to three years ago.
On the Singapore website, which has 20 million monthly pageviews, mobile property searches account for half of all visits. Across all its properties, 40 percent of traffic comes from mobile, doubling from 2011.
The rise in the app’s usage is in tandem with increasing mobile device penetration in Southeast Asia, which has hit even rural parts of Thailand.
PropertyGuru is preparing for an IPO sometime next year after receiving a USD47m investment from Europe property group ImmobilienScout24. That is in addition to USD 17M that was already put into the company.
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