Product innovation studio, Proof talks: Why requirements are hypotheses in disguise

No one admits it but software planning and the steps involved – requirements – are just guesses in disguise. Software managers typically devote a large amount of time in pre-planning, outlining every possible scenario, use case, back-end integration point, and business rule. Then they build a project plan, assign a team or choose a vendor, set a ship date, and are inevitably disappointed, frustrated, and compromise vast sums of money if the software fails to take off.

Instead of all this guessing, shouldn’t requirements be treated as mere hypotheses, and be worked on quickly to figure out if they’re right or wrong?

If you have been wondering about this very same problem, perhaps {new context}‘s upcoming event: Turning requirements into hypotheses is just for you! Speakers are Jeff Gothelf and Josh Seiden, founders of Proof in New York, a product innovation studio that combines lean processes with strategy, design and technology. They represent among the best user experience and interaction designers in the industry and are at the forefront of applying lean principles and methods to reliably and predictably deliver great software. Jeff Gothelf and Josh Seiden have been working with software teams to do exactly this. Working closely together in small, cross-functional groups, Agile teams take risk out of software development process by validating requirements in an ongoing way as they are designing and building software. With experience and expertise at their fingertips, come hear Jeff and Josh describe this method of working and learn what it means for you.

Event Details:
Date: Wednesday, 8th August 2012
Time: 6:00PM – 8:30PM
Venue: New Context, 53A Craig Road Singapore 089691
Pricing: Free
REGISTER HERE

Speakers:
Jeff Gothelf has spent a 14 year career as an interaction designer, Agile practitioner, user experience team leader and blogger. He is one of the leading voices on the topic of Agile UX and Lean UX. In addition, Jeff is the author of the upcoming O’Reilly book (2012), Lean UX: Getting Out of the Deliverables Business. He is a highly sought-after international speaker having presented at EuroIA, SXSW, IA Summit, Interaction (IxDA), London IA, the Agile conference and Startup Lessons Learned. Jeff has led cross-functional product design teams atTheLadders, Publicis Modem, WebTrends, Fidelity, AOL while maintaining a strong advisory and mentorship presence in the startup communities of New York City and Silicon Valley.

Josh Seiden is a user experience designer and design manager with deep expertise in bringing rapid and responsive design and strategy to entrepreneurial environments, whether for startup or the enterprise. Previously he was program director for LUXr‘s New York City practice, was on the leadership team at Cooper, former design manager at Liquidnet, and was a founding Board Member and past President of the Interaction Design Association (IxDA).