PriceBaba expands to 11 cities, introduces price comparison of online stores

PriceBaba, the price comparison search engine for brick-and-mortar stores, today announced its launch in four new cities – Chennai, Hyderabad, Baroda, and Surat. The company now has presence in 11 Indian cities and verifies more than 1,500 stores for comparison.

In a nation where only 19 percent of the population are active users of the internet, Pricebaba started out focusing on listing gadgets for sale at offline stores. Last year, the startup received funding from 500 Wallah, the Indian branch of 500 Startups. The site also witnessed growth in traffic, serving over 3.5 million users per month.

“In 2014 we sent inquiries worth over INR 230 crores (US$37 million) retailers. We continue to invest in growing our local retail network in 2015. Apart from Mumbai we now have ground presence in Bangalore and Delhi,” said Annkur Agarwal, co-founder of PriceBaba.

They aim to take inquiries to INR 6,000 crore (US$973 million) in 2015 with a focus on providing consumers with solutions to empower them.

PriceBaba also announced today the launch of its online price search engine, which will cover websites like Flipkart and Amazon, while providing users with a snapshot of details like price, estimated time of delivery, and availability of cash on delivery options. The team will continue to invest in both online and offline presence and aims to cover the 10 trusted online retailers by February 2015.

PriceBaba competes with like-minded Indian portals such as Helion Ventures and Accel Partners – backed MySmartPrice and 91Mobiles. Web portals like SmartPrix and CompareRaja are also competing in this space for the attention of price-conscious Indian consumers.

See: The Price is Right: 8 Hot Shopping Search Engines in India