Playmoolah, a startup that has developed a money management game for children that ties them to real life and real money, has won the “Top Startup” title at the Innotribe Challenge showcase held in Singapore on 24th April, Tuesday.
The company will now advance to the Innotribe Startup Challenge finals in Osaka, Japan in October 2012 where it will compete for the US$50,000 prize. The Challenge is part of Sibos, the annual conference of global financial organization SWIFT.
After winning the challenge, the founders were shuttled to the Innotribe Bangkok event held at the Asian Banker Summit this week.
“We’re very humbled by the audiences’ overwhelming reaction, proving that now more than ever, people are starting to rethink the purpose of banks and the need for effective financial education across the world,” says Lee Min Xuan, co-founder of PlayMoolah.
“We hope to partner with many more schools, organisations and banks to bring fun financial education to more children and their families.”
Playmoolah is no stranger to the startup scene in Singapore. They won the Echelon 2011 Launchpad, a regional startup competition that saw six companies pitch to an audience of investors and entrepreneurs.
And just recently, on 18th April, they officially launched their game after months of beta testing.
Stay updated on the go with our mobile app.
Get latest insights with smoother, more personalized experience through TIA mobile app.
