SoLoMo Thursday – Google SEO & Adwords Have Adapted to SoLoMo, Haven’t You?

In the last 5 years, the balance of the tech marketing world has gradually moved to a balanced spread of Social Media activity (Facebook, YouTube, Twitter etc), Mobile presence (Apple apps, Android apps, Mobile websites etc), Search marketing (AdWords, AdCenter, Display Network, SEO etc) and Traditional Websites (websites, portals, banner advertising, affiliate marketing etc). And one of the keenest movements driving this new shift in balance is the convergence of Social, Location-based and Mobile media (SoLoMo).

SoLoMo Thursday‘s upcoming talk “Google SEO & Adwords Have Adapted to SoLoMo, Haven’t You?”  features speaker Rachit Dayal,  Managing Partner at Happy Marketer Private Limited, who will look at the practical impact of how Google’s content and strategy has shifted in this new world. He will also highlight how businesses can implement practical changes to quickly jump ahead of the competition by utilising the newest SoLoMo-related changes in the SEO landscape and Google AdWords.

Agenda:
1) Why Does SoLoMo affect Google So Deeply and how has it changed the Google DNA?

2) How is the Google Search Result Page different because of SoLoMo?

3) SEO Opportunities in SoLoMo and how to maximize them
– What is SEO and why it matters?
– Maps & Location Results
– The +1 Conundrum
– Google Author & Google+ connection
– 15-minute to-do lists to increase your SoLoMo SEO

4) Google AdWords Options for SoLoMo campaigns
– What is AdWords and who should use it?
– Location Extensions & Understanding Localization
– Mobile Web and App advertising
– Using Sitelinks for linking to Facebook & Twitter
– Using GDN and Remarketing to bring them back
– 15 minute to-do lits to increase your SoLoMo AdWords impact

5) Google Analytics Tracking for SoLoMo campaigns
– What is Google Analytics, and how does it measure ROI
– Measuring Local Impact through Geo Tracking Reports
– Tracking Social with Campaign Tagging & Social Reports
– Mobile Analytics with Mobile App & Site Reports
– 15 minute to-do lists to measure SoLoMo better

Event Details:
Date: Thursday, 23rd August 2012
Time: 7:30PM – 9:00PM
Venue: TAB, 442 Orchard Road, #02-29 Orchard Hotel, Singapore 238164 (map)
Pricing: S$15 (US$12) or S$20 (US$16) at the door. Your ticket includes one free drink of your choice.
REGISTER HERE

Speaker:
Rachit Dayal, Managing Partner at Happy Marketer Private Limited, was Singapore’s first Marketing Professional to be certified by Google as a Qualified Advertising Professional in January 2006. In 2009, he also became one of Singapore’s first Qualified Analytics Consultants. In just 3 years, his company Happy Marketer has become one of the Singapore’s leading Digital Marketing think-tanks in APAC with staff spread across 3 countries, clients spread across 5 countries and high value engagements across Search, Social Media, Analytics, Digital Advertising, Mobile and Web Video.

For over 12 years, Rachit has been a passionate web marketing professional and evangelist – creating websites, implementing search marketing campaigns, riding the growth of Social Media, preparing for the potential of mobile and sternly preaching the merits of Measurement / Web Analytics. He has spoken at over 80 events in the past two years, including being one of the few non-Googlers to speak at Google’s annual Google Analytics conferences in the region. In addition, over 2000 digital marketers from over 500 companies including most leading Airlines, Hotel Chains, Web Portals, Education Institutions and Services Businesses in the region has heard his passion for digital.