Tired of ads? Enjoy an ad-free experience by signing up.
Phoebe Magdirila · · 2 min read

Philippine hardware brand launches anti-theft app for its users

myphone tara

In the Philippines, smartphones are one of the more coveted items among pick-pockets. Last year, around 6,600 mobile phones were reported stolen from January to June. Hoping to address this issue, Philippine smartphone maker MyPhone launched an anti-theft available on select devices.

The app, titled Theft Apprehension and Asset Recovery Application (TARA), makes a loud alarm once the phone is stolen. The alarm noise is more than just a siren, however – an automated voice screams “magnanakaw” (“robber” in English) repeatedly, thereby making it crystal-clear to nearby pedestrians that the phone in question has been snatched .

To activate the alarm, users must simply register for the app and input a secondary mobile number along with a unique six-digit PIN code. Once the phone is stolen, the user simply needs to text “LOCK” plus the six-digit PIN number (example: LOCK123456) to the stolen device. Alternatively, users can call the TARA hotline numbers.

Once the alarm goes off on a stolen phone it will continue to sound, even if the phone is on silent, or turned off, or replaced with a new SIM card.

In addition to activating an alarm, the app will automatically wipe all data inside the stolen phone and monitor screen lock attempts by the thief.

Defeating the thief

MyPhone has made this possible by embedding TARA software into the phone’s actual chipset. However, the software is only available for a number of models that will come out in the coming months. MyPhone president Jaime Alcantara says that MyPhone will release low-cost handsets at around Php 1988 ($45) that contain the TARA app.

TARA is quite similar to Apple’s Find My iPhone app except that it doesn’t locate the phone itself, which is one of the downsides to it. Plus, sending an SMS may take a while and therefore reduce the chances of getting back the phone if the thief has already dashed off. Moreover, even if the people nearby the thief bother to intervene and take the phone back, it’s not clear how the phone can be returned to its owner.

Regardless, TARA remains a helpful app. We noted that MyPhone is one of the leading domestic mobile brands in the Philippines today. Jun Lozada, the developer of the app says that while theft itself can’t be prevented, the app will help prevent thieves from making money by selling other people’s phones.

(Source: Inquirer)

(Editing by Josh Horwitz)

Stay ahead in Asia’s tech landscape

You've reached your 2 free content limit for the month. Sign up for free to read the full story.

🏄 For casual readers / 👶 Free

Basic

US$0

Free forever

Get instant access to this article and more every month

0 premium content

Unlimited news briefs

5

5 articles

Ad-free reading experience

Just US$0 per day

⌛Sign up in 20s. No payment details needed.

📖 For learners / 👍 Starter

Lite

US$4.92/month

Billed annually at US$59/year

Get instant access to this article and more every month

4

4 premium content

Unlimited news briefs & articles

Ad-free reading experience

Just US$0.17 per day

Cancel anytime

Our subscriber community includes professionals from these companies:

Stay updated on the go with our mobile app.

Get latest insights with smoother, more personalized experience through TIA mobile app.

Community Writer

Phoebe Magdirila

Phoebe lives in the Philippines, and has been writing about the tech industry for more than two years now, an area she never thought she'd enjoy way more than the fashion and lifestyle segment. Now embracing the fast-paced world of technology and business as a writer for Tech in Asia, she carries with her the aspiration of learning more insights from business leaders along the way, and sharing it to the world. Phoebe's hobbies include traveling, running, and watching good movies. More to that, her cute cats and a cup of coffee usually makes her day.