Gabriel Budi Sutrisno · · 2 min readShein opens Dublin office to strengthen local operations
Photo credit: Melissa Goh / Tech in Asia
Shein has officially opened a new office in Dublin, which serves as headquarters for its operations in Europe, the Middle East, and Africa (EMEA).
“Ireland has an open economy, a pro-business environment, and skilled talent pool, making it an attractive hub for global companies like Shein to build and launch operations from,” said Leonard Lin, Shein’s Singapore general manager, in a LinkedIn post.
Ireland’s Ministry of Enterprise, Trade, and Employment said in a statement that Shein plans to hire 30 key roles for specialist areas in the country by the end of 2023.
The ministry added that Shein X, a fashion incubator program launched in 2021, has partnered with 390 designers and artists across EMEA. Last year, Shein also opened three distribution hubs across the region – each one in Poland, Italy, and the United Arab Emirates.
The company recorded a revenue of US$22.7 billion in 2022, aiming to reach US$58.5 billion by 2025. It also plans to raise up to US$3 billion at a marked-down valuation of US$64 billion, Financial Times reported.
Last month, a US agency urged the US Congress to tighten the clamps on Shein and Temu, two fast-growing ecommerce firms that originated from China, due to their alleged failure to comply with laws and regulations.
See also: Shein’s rapid rise in Southeast Asia could topple ecommerce giants
Editing by Thu Huong Le and Dhania Putri Sarahtika
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