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Jonathan Chew · · 5 min read

Laying out the family offices supporting SEA startups

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Hello reader,

Whenever I think of family offices, I like to have a little fun and imagine them as being run like mafia families in gangster movies.

cue scene

A startup founder walks into a dimly lit room, nervously fiddling with his thumbs. His eyes set upon a sturdy wooden desk and elegant leather chair sat squarely in the center of the room.

“H-hello, sir,” the founder says, trying to keep his voice steady to avoid betraying how hard his heart is thumping in his chest.

The chair swivels around, as if the person sitting in it owns all the time in the world.

“Go on…” the mafia leader says in a gravelly voice. “Tell me what you’ve got, son.”

The founder explains what his startup does and the solutions it offers. The leader nods his head slowly and clasps his hands together.

“Alright,” he says. “I’ll make you an offer you can’t refuse.”

He gestures to a dark corner of the room, where a younger man suddenly separates himself from the shadows. The startup founder stifles a little yelp.

“My son will take over from here.”

end scene

While they certainly AREN’T mafias, family offices in Southeast Asia have actually been rather involved in the region’s startup scene. Today’s premium story takes a closer look at what they’ve been pumping their money into.

Today we look at:


Meet the family


The new kid on the block


A sneak peek of who you’ll meet on May 30


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TIA Writer

Jonathan Chew

Has a strange liking for grabbing tiny plastic things on wooden walls