Paragon Shopping Centre launched a native iPhone app for shoppers a few weeks ago. There are 3 main sections to the app: Paragon shop listings, Citi Paragon Platinum Card and Concierge.
Some screenshots of the iPhone app:
Shop listings and search on Paragon Shopping Centre iPhone app
You can:
Citi Paragon Platinum Card and Concierge
A native app that just focuses on Paragon Shopping Centre would be attractive to avid fans of the mall and perhaps also to tourists who are looking to explore a new mall, and having the app would allow them a one-stop access to all that is happening there.
Download the iPhone app here (opens up iTunes).
[hat tip: techielobang]
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