OuterEdit: From Online Collaborative Works of Art to Sharp T-Shirt Designs

The internet has impacted our lives in a number of different ways, but its function as a collaborative space is one of the most exciting, bringing together great minds over great distances. This advancement has touched the art community as well. And one young startup out of Singapore, OuterEdit, is a good example of what kind of amazing things can happen when artists meet online to work on projects together.

We spoke to OuterEdit’s Ryan Tan to find out more about how how this collaborative design process works, and how it all got started.

What exactly is OuterEdit?

Ryan: OuterEdit is a new online graphic apparel company, but one with an approach to graphic design that is fundamentally different. We essentially work with the world’s top budding creative people to make killer artwork for T-shirts through the world’s only live and online, five-way graphic art/design collaboration format we call the ‘O/E Collab’.

Through the way we curate the O/E Collabs, make t-shirts, manage the store and connect with our audiences, we aim to grant them a sneak peek into the inner-dynamics of the creative black box and truly celebrate the creative faces and the craft behind the names in graphic design. OuterEdit values the essence of individual creativity and craft within the O/E Collab and treats it as an integral element within the final product offering.

[…] Within the last 2.5 months, we are pushing close to 1000 registered users on OuterEdit.com. […] And we’ve just past 6,500 fans on our Facebook page which is huge for us.

Who are the founders?

OuterEdit Shop

Ryan: The founders of OuterEdit are the odd sort of guys who are constantly curious over how and why things work, where they were derived from, and by whom. We believe that through this, people gain a higher level of understanding and appreciation, tend to ascribe greater value to things, and hopefully inspire creators to make more meaningful products.

When applying these thoughts to T-shirts, Clive and I felt they were only getting a mere fraction of the story and with the combined pennies in our pockets, decided to rebuild the idea of an online T-shirt store by focusing on the notion of collaborations, and properly celebrating the creative faces and processes behind the names of graphic design.

What inspired you guys to create OuterEdit?

Ryan: The OuterEdit concept was actually derived from an idea to connect some of the best creative minds around the world through collaborations to create exciting things together.