This startup fixes fake ‘cookie consent’ banners

This article is a part of Startup Spotlight, a series that features young, up-and-coming startups.

Image credit: Timmy Loen

After nearly 30 years running digital agencies, Ronni K. Gothard Christiansen grew concerned about online privacy. Seeing most consent tools as superficial, he founded AesirX to offer a technical solution that ensures real user consent before any data tracking.

😟 Problem

Across Asia, new data protection laws are pushing companies to comply, yet many websites still track users by default. Consent banners may appear, but tracking tools often load and send data before users make a choice.

This exposes companies to regulatory risk and damages user trust. Many struggle to track what data is collected and where it goes, especially when third-party tools transfer data across borders. The idea that a “banner equals compliance” is often misleading.

💡 Solution

AesirX provides a consent-first measurement stack that blocks non-essential tracking until a user gives explicit permission. It focuses on technical implementation, not just policy templates, to ensure real-world compliance.

Its core features include:

• A consent management platform that controls which scripts and tags are allowed to load and when.
• First-party analytics tools that companies can host on their own infrastructure, reducing third-party data exposure.
• A privacy scanner and AI advisor that generates policies and cookie declarations based on what a site actually loads.
• Continuous privacy monitoring to detect new trackers or compliance regressions as a site evolves.

Photo credit: AesirX

📊 Market size

The digital economy in Southeast Asia was valued at about US$299 billion in 2025, with ecommerce making up US$181 billion of that. This represents a large base of websites and apps that require compliance solutions.

Globally, the consent management market is estimated to be US$0.91 billion in 2025 and is projected to grow to US$2.34 billion by 2031.

🤝 Team

• Ronni K. Gothard Christiansen. Founder and CEO.
• Tu Pham. Vietnam country manager/ head of Governance, Risk, and Compliance (GSR) & enterprise.
• Fiona Thompson. Chief operating officer.

🚀 Traction

• Reached about 5,000 total installations across its solutions.
• Secured around 1,000 paid licenses, demonstrating a clear willingness to pay.
• Onboarding major law firms and consulting partners in Vietnam to deploy its solutions for enterprise clients.

🏆 Competition

💰 Financials