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The number of people glued to online videos has hit a record high yet again. Globally, there are now 1.98 billion streamers, of whom half – 998 million – are spread across Asia.
“Not surprisingly, China makes up a huge portion of the total for the region, with more than half – 530.4 million – of the total regional user base, say the analysts at
Emarketer in a new report.
Image credit: Emarketer.
The rise of Netflix, Youtube, and an array of other sites – like iFlix across Southeast Asia, and Youku in China – is spurring this huge growth.
The data predicts 1.3 billion online video viewers in Asia by 2020.
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China has plenty more room for growth, with “relatively low” levels of adoption among the entire population.
Image credit: Emarketer.
Across the continent, streaming is most common in Australia.
The lowest rate of viewership is seen in India, but it is displaying the highest level of growth as huge numbers of people come online for the first time, says the report.
Image credit: Emarketer.
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