With all the hype about social media marketing, there are a whole ton of information out there for entrepreneurs and executives to translate into marketing and PR possibilities.
With information overload and the issue of credibility, many people just don’t know what or who to follow anymore.
For me, there is only one point to learn. By understanding that very point will make social media for business so much more enjoyable and probably more successful.
The one point is essentially to have the RIGHT business goal.
Business Goal?
Yup, what do you want your business to achieve is the question here. Profit is an obvious answer, but is money the only goal?
If it is, we would advise you to change that attitude. Hang on and allow me to explain!
Lesson From The Traditional Media
How do we decide the success of TV commercials, print ads and radio ads?
The marketer will probably come up with words such as increased “awareness”, “recall”, “motivation” and “sales”.
However, don’t expect target audiences to say the same thing. To them, a successful ad informs, brings joy and entertainment. It makes them laugh, cry and shout “wow!”.
It adds value to their life.
The last sentence said it all. Every business should start with a genuine goal to improve lives and solve problems. But in the midst of “profit maximization”, the intrinsic motivation to see a customer enjoy and benefit from the company’s products is lost.
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