Hot on the heels of last week’s rebranding announcement, Japan’s DeNA (TYO:2432) has announced a major partnership today with game developer and publisher Nexon (TYO:3659). The tie-up will see new Nexon games coming over DeNA’s Mobage platform for both Japanese and global users. DeNA will also provide marketing and user acquisition support for Nexon titles.
According to the announcement, Nexon and Gloops are planning many new English titles for Mobage this year, as well as 10 titles for Mobage Japan. Nexon’s president and CEO noted that the agreement helps in “extending Nexon’s mobile strategy” and “growing its presence in the expanding global mobile market.”
That’s about $405 million at today’s exchange rate, although it converted to $469 million when the yen was higher back in October.