Yahoo has named Josh Line as its new chief marketing officer (CMO), effective immediately.

Line will oversee global marketing strategies, including brand positioning, user acquisition, and customer engagement. He will report directly to CEO Jim Lanzone.

Before joining Yahoo, Line was the chief brand officer at Paramount Global, where he led the launch of Paramount+ and the rebranding of ViacomCBS to Paramount Global.

He also managed marketing for brands like CBS, MTV, and Pluto TV.

Line is expected to apply his brand strategy and marketing leadership experience to support Yahoo’s growth and strengthen its market presence.

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