Xiaohongshu has launched the “Overseas Ecommerce Pioneer Program” to provide cross-border business solutions for merchants.

The initiative combines online transactions, export trade, cross-border payments, and localized operations into a single service chain.

Currently, the program is in the testing phase and is available to select merchants by invitation only. Sellers can use Xiaohongshu’s ecosystem to offer products through posts, livestreams, and stores.

The initial target markets include the US, Hong Kong, and Macau.

Merchants can check their invitation status through Baidu’s Qianfan platform, although applications are not yet open to the public.

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