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Weibo updates algorithms to focus on public values

Weibo, China’s microblogging platform, updated its algorithms to emphasize public values in response to regulatory scrutiny.

The changes, announced Jan. 27, affect the Hot Search section, aiming to make trending topics more relevant to society.

The update includes a new “public index” feature designed to assess the relevance of popular content.

This addresses concerns about trends lacking meaningful value for public discourse, especially after user complaints about overemphasis on celebrity-related topics.

These updates come as Chinese tech companies work to meet regulatory requirements amid a broader government crackdown on internet platforms.

Recent Weibo developments

Timeline
17-May-2017 📈 Weibo now has more users than Twitter
  • Weibo reaches 340M monthly active users
  • Surpasses Twitter for the first time ever
09-Feb-2016 🎉 Weibo breaks records again on eve of Chinese New Year
  • Weibo hits 134M active users for New Year.
  • 51.9M posts created, a 15% increase from last year.
20-Jan-2016 🗣️ Weibo to copy Twitter, abolish 140-character limit
  • Weibo lifts 140-character limit for posts.
  • 2,000 characters for members starting Jan 28.
19-Aug-2015 📈 Weibo hits 212M monthly active users, most now on mobile
  • Weibo hits 212M monthly active users in Q2 2015
  • Net income reaches $4.2M amid rising revenue
03-Jun-2015 📱 Weibo adds Radar feature to interact with stuff around you, only sort of works

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