TikTok is testing “TikTok for Artists,” a platform to help artists promote music, analyze data, and engage with fans.

The test is live in Australia, New Zealand, Japan, Korea, and Indonesia, with plans to expand to more countries.

Artists can launch campaigns for new releases, encourage pre-saves on Spotify and Apple Music, and promote exclusive merch.

The platform also offers insights into fan demographics and music performance, plus a feature to spotlight fan-made videos.

More details will be shared soon, following ByteDance’s move to shut down TikTok Music and focus on TikTok’s role in music promotion.

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