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Strategy invests $742m in bitcoin after rebrand

Bitcoin treasury firm, Strategy (formerly MicroStrategy), acquired 7.633 bitcoin for US$742 million between Feb. 3 and Feb. 9, at an average price of US$97.255 per bitcoin.

The firm now holds 478.740 bitcoin, worth over US$46 billion, with an average purchase price of US$65.033 per bitcoin, representing 2.2% of Bitcoin’s total supply.

Funding for these acquisitions came from share sales, including 516.413 Class A common stock shares raising US$179 million and 7.3 million series A preferred shares raising US$563 million.

The company recently rebranded to Strategy, adding a new logo with the “₿” symbol, and has accumulated around US$20 billion in bitcoin after a brief pause.

Recent Strategy developments

Timeline
30-Jun-2023 🔍 Podcast: Strategy lessons from a trip to ByteDance HQ
  • Insights from Jeffrey Towson’s ByteDance visit
  • Highlights on ByteDance’s complex ecommerce strategy
02-Jul-2021 🚀 The strategy behind Grab’s rise in Southeast Asia
  • Grab’s CEO Tan studies business strategies tirelessly.
  • Hyperlocal tactics helped Grab outpace Uber in Southeast Asia.
05-Aug-2014 🎮 This strategy game has been ruled a security threat
  • Thailand bans Tropico 5 over security concerns
  • Previous installments allowed, citing new sensitivities
22-Nov-2013 🎮 Mobile strategy game Ravenmark: Mercenaries finally hits Google Play
  • Ravenmark: Mercenaries hits Google Play Dec 3
  • New Arena mode and Advisors enhance gameplay
21-Nov-2013 🎮 Strategy MMORPG Wakfu is a breath of fresh air for Asia
  • Wakfu’s closed beta starts in Asia on Nov 26
  • Game features unique governance and ecosystems

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