Starbucks to cut 1,100 corporate jobs

Starbucks announced on Feb. 24 will eliminate 1,100 corporate positions as part of its restructuring and operational streamlining.

The layoffs will include existing corporate support roles and several hundred unfilled positions, as stated in a letter to employees by CEO Brian Niccol.

Niccol said the company will remove redundancies, forming smaller teams, and improving cross-department collaboration.

The layoffs come as Starbucks faces declining demand for premium beverages in key markets like the US and China.

Recent Starbucks developments

Timeline
21-Mar-2022 ☕ Grab, Starbucks partner for regional payments, delivery Starbucks partners with Grab for loyalty rewards. Expansion across six Southeast Asian markets planned.
18-Jan-2022 ☕ Meituan adds Starbucks ☕ to its delivery app through team-up Starbucks partners with Meituan for deliveries. New features include coffee tastings and classes.
23-Apr-2020 🥡 Beyond Meat enters China via Starbucks partnership Beyond Meat partners with Starbucks in China. New plant-based menu at 3,300 Starbucks locations.
27-May-2019 ☕ Luckin Coffee vs Starbucks: a tale of asymmetrical warfare Luckin Coffee surges past Costa in outlets. Innovative app use drives growth amidst market challenges.
26-May-2019 ☕ In China, Starbucks punches back at startup rival with online ordering Starbucks launches mobile ordering in China Feature aimed at rivaling Luckin Coffee’s success

Stay ahead in Asia’s tech landscape

You've reached your 2 free content limit for the month. Sign up for free to read the full story.

🏄 For casual readers / 👶 Free

Basic

US$0

Free forever

Get instant access to this article and more every month

0 premium content

Unlimited news briefs

5 articles

Ad-free reading experience

Just US$0 per day

⌛Sign up in 20s. No payment details needed.

📖 For learners / 👍 Starter

Lite

US$4.92/month

Billed annually at US$59/year

Get instant access to this article and more every month

4 premium content

Unlimited news briefs & articles

Ad-free reading experience

Just US$0.17 per day

Cancel anytime

Our subscriber community includes professionals from these companies:

Recent Starbucks developments

Stay ahead in Asia’s tech landscape

Stay updated on the go with our mobile app.