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Indian furniture rental startup bags $70m debt funding

Furlenco, a furniture rental startup in India, has secured 60 crore rupee (US$7 million) in debt funding from Northern Arc Capital and CredAvenue.

The funds were raised through non-convertible debentures (NCDs), with 50 crore rupee (US$5.73 million) allocated to Northern Arc and 10 crore rupee (US$1.15 million) to CredAvenue, according to regulatory filings.

Founded in 2012 by Ajith Mohan Karimpana, Furlenco provides subscription-based furniture rentals in major Indian cities. The startup raised US$140 million in a series D funding round in 2021.

In FY 2023-24, it reported an operating revenue of 139.6 crore rupee (US$16.01 million), down over 10% from the previous year, and a net loss of 130 crore rupee (US$14.91 million).

Furlenco operates under House of Kieraya, which includes Furbicle and Unlmtd. It faces competition from Rentomojo, Cityfurnish, Rentickle, and Pepperfry.

The funding highlights challenges in securing equity capital amid shifting consumer preferences. In 2022, Furlenco laid off 180 employees as part of cost-cutting measures.

Recent Furlenco developments

Timeline
18-Jul-2023 🛏️ In 50 Words: Sheela Foam to take 35% stake in Furlenco for $285m
  • Sheela Foam buys 35% of Furlenco for $285M
  • Plans to acquire Kurlon for $248.1 million
12-Nov-2021 🎉 BNPL lights up India’s ecommerce sales this Diwali
  • Flipkart offers up to ₹70,000 in instant credit.
  • Major rise in BNPL use during festive shopping events.
13-Oct-2021 💼 India Roundup: Facebook inducts women-focused fintech firm into accelerator, and more
  • Facebook funds LXME’s program for women leaders
  • Mobikwik hits unicorn status before IPO launch
21-Jan-2021 🛋️ Indian venture debt firm BlackSoil pours $2.7m into furniture rental firm Furlenco
  • BlackSoil invests ₹200 million in Furlenco.
  • Furlenco offers subscription-based furniture rentals.

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